St. Moritz is the first geographic spot to become a trademark. The logo, of course, is the sun, which shines there more than 300 days a year, more often than in any other winter destination in Switzerland. The climate and the perfect snow conditions are the draw for skiing on its 350 kilometers of slopes, spread across the Corviglia, Diavolezza and Corvatsch mountains, with special obstacles for snowboarders, endless trails for cross-country and a vast frozen lake that hosts polo, cricket and even horse races during the famous White Turf, which has been held annually since 1907.
But St. Moritz is not restricted just to sport. Little by little, the resort has taken the Alpine lifestyle to the next level, with an agenda filled with world-renowned events, high-end hotels and award-winning gourmet restaurants, including six Michelin-starred ones. Along with them came the brands that line the windows of Via Serlas: Louis Vuitton, Michael Kors, Bottega Veneta, Gucci, Bulgari… In the midst of its heterogeneous architecture, there are historical buildings, some resembling castles, and even a house designed by Oscar Niemeyer. For all of these reasons, the name St. Moritz evokes tradition, authenticity and high quality. All in all, a successful brand.
Northern Hemisphere December to May
Base - 5675 feet
Top - 10,029 feet
88 SKI RUNS
In the village: Haute cuisine is as much a part of the local tradition as typical recipes from the valley: one out of every ten restaurants in St. Moritz has already received an international culinary award. And quite a few are starred by the Michelin Guide: The K, Da Vittorio, Cà d’Oro and Talvo by Dalsass. This Swiss village is considered the number one gastronomic destination in the Alps. On the mountain: A haute cuisine complex at an altitude of 2,500 meters, CheCha is home to gourmet restaurants and trendy bars. The truffle pizza and the seafood portion are the house's flagships. At El Paradiso, the resort's first restaurant, you'll find the most beautiful view of St. Moritz and a varied menu that includes great local specialties.
WHAT TO DO BEYOND THE SKIING
In addition to enjoying the diverse local architecture and keeping up with St. Moritz, some leisure options in the village include hiking and ice skating, snowbike and sleigh rides and visits to museums and art galleries. To enjoy the landscapes of the region, it is worth climbing to the top of Muottas Muragl or boarding the Bernina Express and Glacier Express trains.
ACTIVITIES FOR KIDS
Viewpoint with one of the most beautiful panoramic views in Switzerland, the Muottas Muragl has a playground for children and tracks for the whole family to have fun sledding. Little ones can learn to ski at Snowli Kid’s World in Corvatsch, with slopes and obstacles designed just for them.
Big names in fashion such as Louis Vuitton, Bottega Veneta, Gucci and Bulgari line Via Serlas, St. Moritz. The Trois Pommes store brings together other brands, such as Alexander McQueen, Jil Sander and Marc Jacobs. Among the local stores, it is worth highlighting The Cashmere Outlet by LAMM, a family boutique.
The most famous après-ski in St. Moritz is the one from Roo Bar. After dinner, the best place for a drink is the Balthazar lounge, but nothing beats the bar at the Hotel Waldhaus am See for whiskeys. And the night continues at the King’s Social House, considered the oldest nightclub in Switzerland.
HOW TO GET HERE
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One of the most legendary European resorts, blessed with sunny weather and dry-thin snow, the atmosphere makes skiing on its 217 miles of slopes a beyond pleasurable experience. Nordic ski lovers can enjoy 112 miles of trails and snowboarders find their spot in the sun at Fun Park, an area…
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